What Can We Expect For The Whisky Market In 2021?

Cask

Knight Frank predicts that the pandemic will have its upsides and downsides over the next year and beyond. The possibility of many ‘ultra-rarities’ being opened and consumed when the crisis is over couldremove a significant pool of stock from the future market leading to price inflation.

Conversely the pandemic may have left many investors with less cash to invest, which could put a temporary brake on the market. Analysts agree that while the market will likely slow a little, there is still strong demand and the move of many to online auctions is driving the market globally and attracting new investors. As we approach the second quarter of the year, experts are predicting the following trends to dominate throughout 2021.

Rare 2021 Vintages

Whisky produced in the year 2020 will be incredibly rare and is predicted to be highly valuable by the end of the decade. According to the Scottish Whisky Association, at the peak of the crisis 87% of distilleries were operating at a reduced capacity while others have shut down completely. This has led to a significant reduction in the amount of whisky produced this year. With distilleries temporarily closing due to Covid restrictions and contracted production, casks produced in 2020 are predicted to become some of the rarest and most valuable in the future.

Millenial Investors

There has also been a noticeable change in the demographic that drinks whisky. Globally, a younger audience is being introduced to the drink, either to consume or as an investment, and the increased move to digital sales is predicted to drive this market. The art market has, for the past few years, seen a significant increase in the number of HNW Millennials investing. It is expected that this trend will spread into the whisky market over the next few years.

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