Tomoka Annual Whisky Market Report 2020

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Tomoka Casks has just released our Annual Whisky Market Report 2020 with the latest findings from our expert whisky investment analysts. Despite the unprecedented challenges and hardships of 2020, our annual report proves that whisky has continued to be a resilient and reliable alternative asset over the past year. Below you’ll find an excerpt of our market report, giving you a snapshot of how the whisky market has performed over the last year.

WHISKY MARKET OVERVIEW

“In the midst of the COVID-19 pandemic the whisky market remained resilient as the thirst for rare and collectable whiskies gained momentum in the first half of the year. There is no doubt that the global appetite for Scotch is still growing, and even with the various US tariff issues and Brexit I expect to see a good 2021. Over the past eight years the number of distilleries in Scotland has risen from 106 to 120, indicating the ongoing growth and robustness of this category.

2020 also saw a historic year for whisky production in the UK. Due to Covid 19 around 87% of the country’s distilleries shut down or reduced their production according to the Scottish Whisky Association (SWA). This sudden contraction bodes well for collectors fortunate enough to get their hands on new make spirit casks now. Ten or fifteen years from now demand for whisky from 2020 will vastly outstrip supply, promising a small fortune in profit for those holding these casks. Our initial research indicates production will also be down in 2021, so you still have time to take advantage of this opportunity.

2021 is also going to see the opening of some much-loved and respected distilleries like Port Ellen on Islay as well as Hanyu in Japan. Both are well known for being very high on the list of investment and collectable whiskies, so we will be watching with interest for new releases.

EMERGING MARKETS

Over the last 12 months we have seen major growth from emerging whisky regions. A Canadian whisky and an Indian Single Malt took first and third place in Jim Murray’s Whisky Bible 2021. In addition to these rising stars, Sweden, Australia and Taiwan are also gaining traction as awareness of the quality of these lesser-known regions continues to grow.

Closer to home Irish whiskey is also on the up once again. I anticipate that investment in Irish whiskey is going to reap significant dividends over the next decade and beyond. The Irish whiskey market has accelerated from just four distilleries in 2010 to 38 in 2020. It’s also the fastest growing spirit category in the past decade with 140% growth. Here at Tomoka we’re recommending our clients begin adding Irish whiskey to their portfolio for 2021 to take advantage of this surge of interest.”

Fill out the form below to download our full Annual Whisky Market Report 2020 and discover why more and more investors are embracing the resilient, low-risk whisky market to generate attractive and safe returns during these unprecedented times.





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