If you were to make a list of the top 10 whiskies in the world in terms of sales, what would you put in there.
Jonnie walker is probably a definite but what else? Macallan? Glenmorangie? The Dalmore, perhaps?..
Well you would be forgiven for thinking any of these made it into the top 10 but when you consider that only 8% of scotch produced is kept for single malt and that only around 15% of all whisky is currently older than 5 years, it puts the rankings into perspective. The list below is form 2018 and is based on volume not value.
It shows the bestselling whiskies around the world and will definitely stump you with ones you will not have heard of.
Sales in 2017 – 18.1 million cases
Up 2% from 2016
Popular in US, Mexico and Brazil.
Remain number in 2017 and 2016
Has remained in the number 1 spot since the 1950s and out performs the next 3 whiskies combined.
Sales in 2017 – 6.7 million cases
Up 3.8% form 2016
Popular in France. Poland, Spain and Germany
Ranked 2nd in 2016 and 2017
Sales in 2017 – 4.5 M cases
Up 1.1% from 2016
Popular in France, UK and Poland
Sales in 2017: 4.4 M cases
Popular in China, US and Japan
Sales in 2017 – 3.3 M cases
Popular in Spain, France, Sounth Africa
Sales in 2017 – 3.04 M cases
Popular in UK and US
Sales in 2017 3.04 M cases
Popular in France, Russia and Mexico
Up from 8th ranking to 6th from 2016
Sales in 2017 – 3.03 M cases
Popular in France
Ranked 7th in 2016
Sales in 2017 – 2.5 M cases
Popular in US, Spain
Sales in 2017 – 2.3 M cases
Popular in Brazil, Mexico, India. South Africa
Ranked 12th in 2016
As you can see France is still the largest consumer of whiskey in Europe as a single nation. That stat remains the same for 2018 and 2019.
Why is this you may ask. One reason could be that France has rich and wonderful history with the art of distillation from Cognac, Armagnac and Eaux de vie to wine, champagne, Pastis and liqueurs. One thing is for certain, the French know how to make great spirits.
Another valid reason could be that during the infamous phylloxera in the 1860s which was a virus that affected grapes and completely stopped all production of wines and cognac across France for around 20 years. It decimated the industry and as a result the French turned to Whisky from Scotland. It seems since then they enjoyed the elixir and thus resulting in the French being one of the main reasons the blended market is so strong.