Over in the US sales of luxury spirits have rocketed by 125% between 2015 and 2020 according to a new report by Distilled Spirits Council of the United States (Discus). The organisation has recently introduced the Luxury Brand Index (LBI) which tracks sales of luxury spirits with a price of $50 or more per 750ml bottle. Included in the index are American whiskey, Irish whiskey, Japanese whisky, single malt Scotch, Tequila and Cognac.
The inaugural report on the LBI demonstrates impressive growth of the luxury spirit sector with a CAGR of 17.7% from 2015 to 2020. In comparison the wider spirits sector has a CAGR of just 2.5% for the same period. In H1 2021 alone the LBI has shown growth of almost 25%.
Japanese whisky has shown the highest growth from 2015 through 2020 with 42%. Next up is American whiskey at 41%, with Discus especially highlighting the performance of Bourbon, Tennessee whiskey, rye and American single malts. Scotch has suffered in recent years due to the hefty 25% tariffs imposed by the US. Yet sales are recovering in the US with the segment showing 5.6% growth by volume in H1 2021 alone.
Scotch has suffered in recent years due to the hefty 25% tariffs imposed by the US. Yet sales are recovering in the US with the segment showing 5.6% growth by volume in H1 2021 alone.
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